Pinnacle Entertainment launches enhanced mychoice® guest loyalty program at all 14 casino locations

25 April 2014Printer Friendly VersionPost a CommentTell a Friend about this Article

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LAS VEGAS, April 24, 2014 /PRNewswire/ -- Pinnacle Entertainment, Inc. (NYSE: PNK) today announced it has expanded its enriched mychoice® guest loyalty program to all 14 casino properties offering even more extraordinary benefits.

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"Year after year, we continue to look for ways to enhance the benefits we provide to our loyal guests through our mychoice rewards program," said Anthony M. Sanfilippo, Chief Executive Officer, Pinnacle Entertainment. "Our guests have access to 14 great Pinnacle Entertainment casino properties, and expanded choices for world-class rewards like luxurious trips to Atlantis Paradise Islands, Bahamas(TM), and any of the 12 MGM Resorts destinations in Las Vegas including Bellagio, as well as a Royal Caribbean International® cruise."

Every Owners Club® member is eligible to receive 100 shares of Pinnacle Entertainment Stock upon acceptance into the Owners Club Stock Program. In addition, Owners Club members may choose to lease one of four luxury Mercedes-Benz automobiles.

The enhanced mychoice program also features monthly mycash multipliers, invitations to exclusive VIP events and priority seating. Members receive preferred hotel reservations at Pinnacle destination properties such as L'Auberge Casino Resort in Lake Charles, La., River City Casino & Hotel in St. Louis, Mo., and Ameristar Casino Resort Spa Black Hawk, Colo. Belterra Park Gaming & Entertainment Center guests can join mychoice when the property opens in May 2014.

A full description of the program is available at

About Pinnacle Entertainment, Inc.
Pinnacle Entertainment, Inc. owns and operates 14 casinos, located in Colorado, Indiana, Iowa, Louisiana, Mississippi, Missouri and Nevada. In addition, Belterra Park Gaming & Entertainment Center, in Cincinnati, Ohio, will open in May 2014. Pinnacle holds a majority interest in the racing license owner, as well as a management contract, for Retama Park Racetrack outside of San Antonio, Texas.

Forward-Looking Statements
All statements included in this press release, other than historical information or statements of historical fact, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements, including statements regarding the mychoice program, the Owners Club and the Owners Club Stock Program, are based on management's current expectations and are subject to risks, uncertainties and changes in circumstances that could significantly affect future results. Accordingly, Pinnacle cautions that the forward-looking statements contained herein are qualified by important factors that could cause actual results to differ materially from those reflected by such statements. For more information on the potential factors that could affect Pinnacle's business and financial results, review Pinnacle's filings with the Securities and Exchange Commission (the "SEC"), including, but not limited to, its Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K.

Pinnacle Entertainment, Inc. has filed a registration statement (including a prospectus) on Form S-3 (File No. 333-172884) with the SEC for the offering to which this communication relates. Before you invest, you should read the prospectus in that registration statement and other documents the issuer has filed with the SEC for more complete information about the issuer and this offering. You may get these documents for free by visiting EDGAR on the SEC Web site at Alternatively, Pinnacle Entertainment, Inc. will arrange to send you the prospectus if you request it by calling toll-free 1-877-764-8750.

Roxann M. Kinkade, APR
Director of Media Relations & Public Affairs

To view the multimedia assets associated with this release, please click:

SOURCE Pinnacle Entertainment, Inc.

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