NetEnt Strenghtens Position in UK Market

casino blog
14 April 2014

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Towards the end of December 2013, the leading online casino software provider NetEntertainment (aka NetEnt) announced that it has penned a deal with leading UK gambling operator bet365. Under the proposed terms of this new agreement, NetEnt would begin to supply some of its top-performing games to bet365’s mobile and desktop platforms.

bet365 is a cross platform gambling product which boats several different products such bet365 Casino, bet365 Bingo, bet365 Poker, bet365 Sports, bet365 Financials and bet365 In-Play. You can also now find bet365 Games, bet365 Live Casino and bet365 Mobile. Their online casino is powered primarily by downloadable and non-downloadable Playtech software.

The games product at bet365 is powered by multiple different software providers including Aristocrat Online, Play ‘N Go, OpenBet, Next Generation Gaming, GamesOS, Electracade, JPMi Interactive, IGT Interactive, Sheriff Gaming, Betsoft  Gaming, Microgaming, and soon to be, Net Entertainment (NetEnt). All of the games at bet365 Games can be launched instantly on your browser.

“We’re very excited to announce our latest agreement with bet365, a firm we believe is a pioneer in the online gambling space with a significant global reach,” said the Chief of GMO and MD of Net Entertainment, Bjorn Krantz. He continued, “The agreement solidifies the trust and confidence which exists in Net Entertainment’s technology.

bet365 will now be able to offer its players the very best experience in the market. It is our plan to build a solid and long-term presence in the UK, and our agreement with bet365 will further strengthen our footprint in the territory.” These words came directly from the official NetEnt website. Some of NetEnt’s games also recently arrived at William Hill and at Ladbrokes and fairly similar titles arrived at both sites, so we can pretty much guess which games will arrive at bet365.

Some of the other major UK companies which also recently added an arsenal of new NetEnt games included Sky Vegas, 888 Casino and Paddy Power. You should soon be able to find some of the following top NetEnt titles when you next log in to your bet365 account: South Park, Creature from the Black Lagoon, Secret of the Stones, Magic Portals, Jack Hammer, Jack Hammer 2, Gonzo’s Quest, Starburst, Muse, Big Bang, Reel Rush, Subtopia, Disco Spins, Flowers, Mega Fortune, Arabian Nights and perhaps Mythic Maiden.

The Managing Director for Gaming at bet365, Steve Ibberson, said “Net Entertainment is one of the leading suppliers in the industry and has top quality content to offer. Our aim is to provide content across all channels to our customers worldwide; we are excited to add Net Entertainment’s games on both our mobile and desktop sites.”

It seems as though you can’t visit any top gambling portal today without being able to find NetEnt gaming content, and we think that this is a really good thing. NetEnt are finally getting the recognition that they deserve as one of the best online casino software providers in the world and with so many well-known gambling operators adding NetEnt games to their sites, the players who have never had a chance to play on a NetEnt game for whatever reason can now start experiencing their games.

Tags: playtech, casino software, software providers, bet365, netent, uk market,
Posted In: Casino Games, Casino News,

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