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The Story of Top Fashion Brand Versace

13 October 2009

In the entire world, no fashion brand is better known than Versace. Only around for three decades, this Italian high-fashion brand has become a mainstay, pulling in huge money per year and constantly releasing new, cutting-edge items. Born in Reggio, Calabria, Italy in 1946, Gianni Versace was destined to be a fashion designer.

His mother owned a dressmaking business, and from a child, Gianni watched his mother’s work closely, always wanting to follow in her footsteps. Finally, he was given a chance to work alongside his mother during an apprenticeship. Soon after, Gianni began work as a freelance designer, and at age 25, he began designing collections for top fashion houses including Callaghan and Genny.

Throughout the late 1960s and early 70s, Gianni’s name was on the tip of every fashion designers tongue. A young man with extraordinary talent, Gianni finally decided to form his own line, merging with his brother Santo and creating the Gianni Versace Company in 1978.

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