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The world renowed Cartier, where it all came from
casino blog
26 September 2008

The world renowed Cartier, where it all came fromCartier SA is a French jeweler and watch manufacturer that is a subsidiary of Compagnie Financiere Richemont SA. The company carries the name of the Cartier family of jewelers whose control came to an end in the 1960s. The company has a very long and distinguished history of serving all manors of royalty, celebrities, and the well-to-do.

The Prince of Wales once hailed Cartier as “Jeweler to the Kings, King of Jewelers.” Louis-Francois Cartier founded the company in Paris in 1847. He took over the workshop of his master and began making quality pieces of jewelry. Louis’ son, Alfred Cartier, took over administration of the company in 1874, but it was Alfred’s sons, Pierre, Jacques and Louis who were responsible for establishing the world-wide brand name of Cartier.

In 1904, a British aviator named Alberto Santos-Dumont complained of the unreliability of using pocket watches while flying. Dumont’s friend, Cartier, took it upon himself to answer the challenge and developed a flat wristwatch. This watch was a hit with many of Cartier’s clients, and thus the “Santos” design was born.

This was the first men’s wristwatch in history. Louis was responsible for a lot of Cartier’s designs, such as the mystery clocks, fashionable wristwatches, and Art Deco designs. Cartier signed a contract with Edmond Jaeger in 1907, and agreed to exclusively supply the movements for Cartier watches. Cartier had several branches by this time, including branches in London, St. Petersburg, and New York. Cartier was quickly becoming the most popular watch brand in the world.

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